Bringing New ETFs to the Market

Investing in Innovation? YNOT?

Horizon Funds provides financial advisors with flexible, outcome-oriented investment strategies to match investors’ individual goals. Articulating the value of their approach and the thinking behind their ETFs required careful, concise messaging.

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A Complex Value Prop Made Brief

Horizon Funds Wanted to clearly explain YNOT, their actively managed ETF that combines quantitative and qualitative analysis to identify companies at different stages of their technological life cycle, enabling the portfolio to evolve as innovations mature.

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Expanding Their Horizons

Horizon Funds wanted to show advisors that they are more than just an ETF issuer. They represent a complete, adaptable investment toolkit that addresses an investor’s unique risk, return, and liquidity needs.

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